YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION.
GIVE IT TO ME QUICK:
A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.
DID YOU KNOW?!
Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!
TELL ME MORE:
Longwear, shine-free, soft matte finish
Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
Instantly smooths and diffuses the look of pores
Light as air and undetectable on skin so you always look like you
Available in 50 shades
HOW’D WE DO IT?
You asked, Rihanna answered. We paired up with our experts to refine and perfect our shade range. After doing extensive consumer testing and rigorous research, we refreshed our shade range to give y’all the most inclusive 50 shades yet.
We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.